5 questions à vous poser avant de lancer votre campagne de Crowdfunding



Indiegogo crowdfunding platform raises $40m to finance world expansion

Tuesday 28 January 2014

  • Co-founder: ‘We bring the crowd to crowdsourcing’
  • Company will look to make key hires and focus on trust

Slava Rubin of Indiegogo

Slava Rubin said the money would be used for key hires, to expand globally and focus on mobile, personalisation and trust. Photograph: Robert Schlesinger/DPA/Corbis

Indiegogo, the crowdfunding platform famous for financing films, tech startups and the Jamaican bobsleigh team, announced on Tuesday that it has raised $40m in funding as it looks at global expansion.

A third round of funding has raised more than twice the $15m the company raised in 2012 and comes after two films backed by Indiegogo, Dear White People and Life Itself, were big hits at the Sundance film festival.

Co-founder Slava Rubin said the financing would be used to make key hires, expand globally and focus on mobile users, personalisation and trust. Rubin said that within a decade crowdsourcing for projects will be seen as a standard source of funding.

“If the 80s were about desktops, the 90s were about commerce and the 00s were about social, then the next decade is going to be about crowdsourcing,” he said. Rubin said the company now had close to 1,000 competitors but as the largest player it was well positioned to maintain its lead. “We bring the crowd to crowdsourcing,” he said.

Indiegogo has hosted more than 190,000 campaigns from nearly 190 countries since its debut in 2008. In the past two years the company said funds raised on Indiegogo have grown by 1,000%. The company’s online platform currently supports contributions in five currencies (US dollar, Canadian dollar, euro, pound sterling and Australian dollar) and four languages (English, German, French and Spanish). 

The new round of funding was led by Institutional Venture Partners (IVP) and Kleiner Perkins Caufield & Byers (KPCB), with additional funding from existing investors Insight Venture Partners, MHS Capital, Metamorphic Ventures and ff Venture Capital.

“Indiegogo is playing a central role in the transformation of the global economy,” said John Doerr, general partner at KPCB. “We are excited to partner with Indiegogo to help support the dreams and aspirations of the Indiegogo community and continue establishing Indiegogo as the leading international platform for funding new ideas and innovation.”

Jules Maltz, general partner it IVP, said: “Indiegogo’s flexible funding model and open platform are helping it become the market leader in the rapidly growing crowdfunding space. The company is the Android of crowdfunding – easily accessible and open to all.”

In January, Indiegogo raised more than $50,000 to help send the Jamaican bobsled team to the Sochi Winter Olympic Games. Rubin said more than 40 companies at the Consumer Electronics Show in Las Vegas earlier this month had been funded by the site.

Source : The Guardian


Smarty Ring, la nouvelle bague connectée

Montres, frigos, lunettes et maintenant bagues connectées ? Financé par crowdfunding sur le site Indiegogo, ce projet participatif verra le jour en avril 2014. Fonctionnant par bluetooth, les notifications de votre téléphone seront alors visibles autour de votre doigt !


Permettant également de prendre des appels, de déclencher l’appareil photo ou encore de contrôler sa musique, la Smarty Ring grâce à ses trois boutons incrustés permet d’afficher l’heure et vous prévient si vous vous éloignez trop de votre téléphone. Il ne sera pas possible de lire ses sms, seules les notifications apparaissent en vous suggérant de consulter votre smartphone.

Autonomie et prix

Fonctionnant par bluetooth 4.0, cette bague d’une autonomie de 24h se paramètre via une application dédiée disponible pour iOS et Android. Avec plus de 70 000$ collectés sur un objectif de 40 000$, le projet est en marche et vous pourrez en faire l’acquisition pour 175$ (130€) dès avril 2014.


De plus en plus de nouveaux produits innovants arrivent sur le marché grâce au crowdfunding. Tendance du moment, le crowdfunding est un système de financement participatif dans lequel n’importe quel internaute peut décider de participer au financement d’un projet avec contreparties si ce dernier voit le jour. Ampoule intelligente commandée par smartphone, dispositifs de maison connectée ou encore serre tête qui lit dans vos pensées sont autant d’objets qui voient ou verront le jour prochainement grâce au crowdfunding. Le financement participatif a de beaux jours devant lui !

Source :


How Crowdfunding Is Putting The Social Back Into Social Entrepreneurship

Bre Di Maggio IndiegogoIn the lead up to the 2013 Igniting Innovation Summit on Social Entrepreneurship, the Skoll World Forum is featuring the ideas and innovations of several speakers and delegates, all of whom are writing on entrepreneurial approaches and solutions to some of the world’s most pressing social issues. Organized by the Harvard College Social Innovation Collaborative, the Summit takes place on November 9th at Harvard University. View the full series here.

Bre DiGiammarino is the Education and Social Innovation Director at Indiegogo.

Article featured on Forbes


Crowd-funding campaigns pop-up to buy alleged Rob Ford tape

I can´t believe they did that ! And they raised more than 200k US$ !!! LOL ! 😛

Global News

TORONTO – The U.S.-based website Gawkerhas launched a fundraising campaign “Rob Ford Crackstarter” through with the goal of raising $200,000 in an attempt to buy a video that allegedly shows Toronto Mayor Rob Ford smoking from a glass pipe.

The campaign has already raised $8,000 and “pledges to donate 100% of the proceeds to a Canadian non-profit institution that helps people suffering from drug addiction and its various consequences” if the campaign is unsuccessful.

U.S.-based website Gawker and The Toronto Star are both reporting that they have watched a video purportedly showing someone who looks like Ford smoking from a pipe with a group of men allegedly involved in the drug trade.

During a short press conference Friday the mayor called the allegations “ridiculous.”

Two Canadians have  also created a campaign through the crowd-funding website with the goal of raising $100,000 in their own attempt to buy the alleged video…

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A new way to fund space exploration, from 2009 TED Prize winner Jill Tarter

TED Blog

Astronomer Jill Tarter wants us all to ask the question, “Are we alone?” As director of the SETI Institute (it stands for the Search for Extraterrestrial Intelligence), Tarter is dedicated to seeking the answer, as well as to imparting upon one and all the importance of the search. In 2009, Tarter was awarded the prestigious TED Prize and founded the website, where people from around the world can register and help with the hunt for alien signals. Tarter’s wish: to “empower Earthlings everywhere to become active participants in the ultimate search for cosmic company.” Ruling out extraterrestrial intelligence at our current point of research, Tarter says, would be akin to scooping one glass of water from the ocean and concluding that there are no fish.

In the three years since Tarter’s TED Prize, the SETI Institute has continued its search, amassed a huge wealth of data and even begun…

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