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What’s all this about Collaborative Consumption?

The Savvy Earner

Named by TIME as one of the “10 Ideas That Will Change the World”, collaborative consumption describes the shift in consumer values from ownership to access. Together, entire communities and cities around the world are using network technologies to do more with less by renting, lending, swapping, bartering, gifting and sharing products on a scale never before possible.

Are you interested in finding out more about peer to peer rental? Find out more at collaborativeconsumption.com

Or check out this video from Nesta:

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Let go to gain more! Access is more important than ownership!

KnowledgEvolution

The Collaborative Economy for Corporations! 

– byJeremiah Owyang, Partner at Altimeter Group
Click on the image below to access the full presentation on Slideshare

 

 

What companies must do when customers share, rather than buy…

The challenges, examples, causes and recommendations for corporations to adopt the Collaborative Economy.

 

 

Ownership and access is shared between corporations, start-ups and consumers!

The sharing economy revolution is unstoppable!

Activate idle resources!

 

 

Challenge the way we think.

  • products become services
  • services become marketplaces
  • marketplaces build your products

 

Don’t fight the sharing-economy, embrace it and identify its opportunities.

  • Companies must change the relationship and offer renting, subscribing and event lending
  • Motivate a marketplace through collaboration and guidance, enabling or keeping the brand trust
  • Activate the value chain in the collaborative economy to enable market for your future products, empowering the crowds to build these products and services (co-producing)

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