It cannot be stressed enough: social media is one of the most important aspects of crowdfunding. Under no circumstance should a project ever neglect to reach-out to supporters and expand its network. Managing several different accounts across the web takes time, but it’s a necessary step towards success. Instead of joining every platform, however, look for those that suit your campaign. In other words, SoundCloud works well for musicians, whereas Instagram, in most cases, does not.
For crowdfunders, there are a few staple websites to join if you have not done so already. These include Facebook, Twitter and Youtube. For entrepreneurs, Google and LinkedIn are also advised. Focusing on the first three, let’s take a look at some statistics that illustrate social networking’s potential:
- 189-million Facebook users are on “mobile only”
- Youtube has a greater viewership of those between the ages of 18-34 than any cable network in the US
- The fastest growing demographic on Twitter is 55-64; this same age group comprises 46% of Facebook users and 56% of Google+
- Every second, two people sign-up on LinkedIn
Knowledge is key, so continuously browse the web for data for it will ensure that your social media campaign remains relevant, intelligent and targeted. Two great sites to research trends are Mashable and Hypebot, but some industries may need to rely on more specific feeds.
For Twitter and Facebook, be creative and use the tools available to you. The average user may not think to create a community page or a twitition, but these are both powerful and sharable tools that businesses and non-profits use regularly. Remember that it’s not necessarily about the quantity of people in your network but the quality as well. For instance, finding “amplifiers” — influential social media enthusiasts — will help spread your word faster.
Try and always keep the mobile market in mind and practice concise messaging. Consider the statistic about Facebook users — not everyone wants to read a novel on their handheld. In fact, infographics have become one of the most compelling forms of social media today. So save the paragraphs for your blast e-newsletters at the end of each week (more about this later!).
There are a handful of tools one can use to increase their social media presence, but there’s a few tricks unknown to the average user. If social media can assist crowdfunding, can it not work the other way around? Yes it can. For example, consider offering loyal followers and fans incentives through a social media contest. This is only one of many ways to uniquely engage an audience and generate a buzz in the online world.
Source : Crowdclan