A long-rumored move by Apple is reportedly one step closer to becoming a reality today. The Wall Street Journal says that Apple is looking into a way to expand its mobile payments efforts into a means by which its users can pay for physical goods using iOS mobile devices via their existing iTunes accounts.
It’s not such a stretch: Apple already allows shoppers who frequent their physical retail stores to do this with accessories and other relatively inexpensive items. Using the Apple Store app, users can scan barcodes of products and then authenticate and finalize the purchase using their iTunes Store credentials, the same way they can pay for digital goods including movies and music.
The new WSJ report claims that Apple is looking into a way to expand that kind of shopping behavior beyond just goods in Apple’s own stores, to third-party retailers and service providers including black car…
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