The One Percent Foundation, A Non-Profit, Wants To Help Millennials Turn Philanthropy Into A Habit


“Philanthropist” is a daunting word that conjures up images of Bruce Wayne and other people with so much excess money and time that they have to give it away. Most of us, on the other hand, need to budget carefully and the relatively modest sums we can afford to donate seem too insignificant. After all, how much difference can $20 make? Since 2007, a San Francisco-based non-profit called the One Percent Foundation has focused on convincing people–especially young adults–that every dollar they give matters. Now the group is seeking to help companies and organizations become more charitable with its new Pro Giving Circles, the customized, white-label version of its Giving Circles platform. The launch was timed to coincide with Giving Tuesday, an initiative that serves as a counterpoint to the consumerism of Black Friday and Cyber Monday.

The One Percent Foundation’s name refers not to the growing wealth gap…

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