Procuraram dinheiro na plataforma Indiegogo e conseguiram, sempre acima dos objetivos iniciais
30/12/2013 | 17:07 | Dinheiro Vivo
Na era do ‘crowdfunding’, ainda são poucos os projetos portugueses que procuram financiar-se desta maneira. E são menos ainda aqueles que realmente conseguem dinheiro em plataformas de financiamento comunitário.
Como o KickStarter é só para empresas norte-americanas, a maioria dos empreendedores escolhe a Indiegogo, apesar de haver outras plataformas para a Europa. De um total de oito projetos que conseguiram atingir os objetivos e receber o montante total de financiamento, a maioria são de cariz privado – aquela viagem a África para filmar a natureza ou capital para produzir fotografias belíssimas em sítios estranhos. Estes são os que fazem a diferença: negócios que arranjaram investimento este ano e que estão ou estarão disponíveis em 2014:
1. Lapa – Your social lost and found Este é o projeto português mais bem sucedido do ano na plataforma Indiegogo. Teve duas rondas de financiamento, ambas com desfecho positivo, que tornaram em produtos reais a invenção da start-up Lapa Studio: pequenos aparelhos, “lapas”, que servem para localizar todo o tipo de objetos. As “lapas” usam tecnologia sem fios Bluetooth, mas também recorrem aos amigos de uma rede social própria para localizar objetos perdidos.
Leia mais: Lapa. Os perdidos e achados da era digital
A primeira ronda decorreu entre setembro e outubro de 2013 e terminou com 827 financiadores, que angariaram 76,702 mil dólares (o objetivo era 75 mil dólares). A segunda ronda de financiamento, na verdade uma extensão da campanha original, pedia mais 10 mil dólares em quatro semanas. Conseguiu 21,982 mil dólares de 414 financiadores. A empresa conseguiu assim entrar na fase de produção massiva dos gadgets, que já podem ser encomendados no seu site.
BY Punit Arora | December 30, 2013
While crowdfunding is older than the Statue of Liberty in New York — which incidentally needed crowdfunding from the American and French people — the advent of web 2.0 and internet-mediated platforms has caused crowdfunding to gain a lot of traction in the last few years.
Industry estimates indicate that crowdfunding platforms such as Kickstarter and IndieGoGo funded over a million projects with more than $2.7 billion in 2012, an increase of 81 percent over 2011. The most successful examples of crowdfunding ventures include video game Star Citizen, smartphone Ubuntu Edge and smartwatch Pebble.
If you are considering joining the ranks of these successful crowdfunded ventures, here are 10 fun facts to consider.
1. Kickstarter may be the most prominent crowdfunding platform, but it is not the only game in town. There are more than 100 online platforms that bring together entrepreneurs and consumer-investors for projects that need funding. In addition to other broad-based platforms such as IndieGoGo, CrowdFunder, RocketHub, FundAnything and GoGetFunding, there are several specialized sites that focus on niche groups. For example, Amsterdam-based SellaBand enables artists to raise funds from music lovers, Kiva for lending to entrepreneurs in developing countries and CrowdBaron for real estate investments in Asia.
2. While platforms such as Kickstarter follow an all-or-nothing funding model (if the funding goal set by the entrepreneur is not reached, entrepreneurs receive no funds), others such as RocketHub and IndieGoGo use an all-and-more model (entrepreneurs can keep the money raised, on payment of higher fees, even if funding goals are not achieved). The fee on various platforms tends to be 3 to 9 percent of money raised, so you may want to budget accordingly.
3. In addition to raising funds, entrepreneurs use crowdfunding for proof of concept, early validation of their idea, or for receiving pre orders from potential customers.
4. While Kickstarter is dominant in the U.S. (with some presence in the UK, Canada, Australia and New Zealand), RocketHub and IndieGoGo currently have better international presence.
5. While some 40-odd projects have reportedly garnered over a million dollars each in crowdfunding, the average successful campaign on Kickstarter raises about $7,000, while an average failed campaign raises only about $900 in pledges. The average contribution tends to $75 per person.
6. While success rates for other sites are not publicly known, Kickstarter reportedly has a success rate of about 45 percent. Among crowdfunded projects, failures happen by large amounts and successes by small amounts. Successful campaigns only modestly exceed their goal — about half receive 10 percent or less over their goal. In contrast, average pledges to failed projects are only about 10 percent of their goal. Only 10 percent of failed campaigns reach 30 percent of their goal, and only 3 percent reach half of their goal. Interestingly, once you cross half of your goal, you have a 95 percent chance of success.
7. The typical crowdfunding campaign follows a path of initial excitement, lull in the middle and rapid activity at the end. Avoid long campaigns as they seem to lower the chances of success, possibly because it signals lack of confidence.
8. Despite the global reach of these online platforms, friends, family and local consumers play a crucial role in generating early traction. An early vote of confidence in the entrepreneur by their near and dear signals project quality to the rest.
9. Another key to signaling quality is to be prepared, which is demonstrated most importantly by including a video in the campaign. Not having a video reduces chances of success by about 26 percent. Successful projects also provide updates to their social networks almost as soon as the campaign is launched. Lack of an early update reduces chances of success by about 13 percent, which is the same as for spelling errors.
10. Lastly, a large network of Facebook friends seems to increase success. Surprisingly, “having no Facebook account is better than having few online connections.” The study found that a typical founder with 10 Facebook friends had a 9 percent chance of succeeding, but one with 1,000 friends had a 40 percent chance of success.
If I missed out on anything, or if you want to share your experiences with crowdfunding, please use the comments section below.
Related: 10 Top Crowdfunding Websites
The author is an Entrepreneur contributor. The opinions expressed are those of the writer.
Punit Arora is assistant professor of strategy and entrepreneurship at the Colin Powell School of Civic and Global Leadership, City University of New York. He is also a strategy consultant for several business and international organizations.
Read more: http://www.entrepreneur.com/article/230252#ixzz2pe5FtiTv
December 13, 2013 @ 11:04 am By JD Alois
As of last week, equity crowdfunding is legal in the Canadian province of Saskatchewan. The Financial and Consumer Affairs Athority (FCAA) is now allowing small businesses and startups to offer equity to residents via the Saskatchewan Equity Crowdfunding Exemption (SECE).
The FCAA justified their decision as a recognition to the previous difficulties for small businesses to raise capital to finance their company. The rules for selling securities like shares, limited partnership units and promissory notes have been expensive, complicated, and time consuming for small businesses or start-ups to use.
The FCAA firmly believes the Exemption will help small businesses and start-ups raise a defined amount of money in an efficient and cost effective way. The agency continues to address investor protection by limiting the amount of money individuals can risk in a single investment. Since equity crowdfunding is broadly recognized as a high risk investment the regulators believe the limits should mitigate the risk to individual investors.
- Both the business and the investor must be located in Saskatchewan
- Businesses can make two, six-month offerings of $150,000 each over the course of a year.
- No person may invest more than $1,500 in an offering.
- The business cannot be a reporting issuer or an investment fund and cannot offer derivative type securities.
- Businesses must give FCAA notice of their intention to issue an offering 10 business days before posting online.
- The business cannot charge investors a commission or other amounts.
- The business must report their sales to FCAA within 30 days of the offering’s close.
- There are no fees payable to the FCAA for the offering.
This initiative is part of the government’s Plan for Growth: Vision 2020 and Beyond. The government has highlighted the importance of helping Saskatchewan small businesses and start-ups meet the challenges of growth.
In a quote from Gordon Wyant, Minister responsible for the FCAA, he acknowledged the compelling need to remove red tape and barriers for businesses in raising funds,
“Small businesses play a central role in our economy,” Minister responsible for FCAA Gordon Wyant said. “Our government’s goal is to make sure that Saskatchewan continues to be one of the best places in Canada to start and grow a small business through competitive taxes, a continued reduction of red tape, measures to address the province’s labour shortage, and now through an additional source of funding.”
“We know that the current rules for selling a stake in a company can be expensive, complicated and time consuming for small businesses or start-ups,” FCAA Chair and CEO Dave Wild said. “Equity crowdfunding will help fill the fundraising gap for these businesses so that they can compete in our market. This is also an opportunity for Saskatchewan people to invest in Saskatchewan businesses – it’s a unique opportunity to help grow our provincial economy.”
The FCAA has published a series of documents on their site explaining equity crowdfunding for the province.