A Crowdfunding Crash Course: 14 Tips

'GLJ Media Group' Blog

November 12, 2013

by Jenni Olson

The Royal Road production still.The Royal Road production still.

After my very successful crowd-funding campaign this summer I’ve been asked repeatedly for tips and advice by numerous other filmmakers. In the spirit of helpful guidance (and to make it easier to deal with as people keep asking me to share this info) here are my tips and guidelines. I did my campaign on Kickstarter but these guidelines are equally applicable on Indiegogo and other platforms.

1) Make sure your description is compelling, as concise as possible and conveys urgency.Click the link to see mine — you can decide whether you think it’s compelling, but in any case it was effective. Before posting I ran mine past a couple of folks for feedback and got really good input. Definitely take the time to do this and make your description the best it can be.

2) Highlight what’s important.

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