Last week I was speaking at a conference on a panel about crowdfunding. During Q&A one of the audience members asked the following:
We have a crowdfunding problem. The volunteers at our non-profit don’t fully understand the mission of our organization and it’s hard for them to feel passionate about what we do. When we ask them to start crowdfunding campaigns on our behalf, they have trouble raising money. What tips can you give us to help them have more successful campaigns?
This organization didn’t have a crowdfunding problem. It had a purpose problem. Organizations that don’t have a clear understanding of why they exist are going to find it impossible to share their stories effectively. So before you start recruiting engineers, pitching angels, or asking volunteers to crowdfund for you, figure out the reason you wake up every morning pumped to come into work. That’s your organization’s story. Once…
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