Tips From Indiegogo’s CEO On How To Succeed When Crowdfunding

A must read/watch !

TechCrunch

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I love huntin’ through data to find the weird little trends; it’s how you learn how things actually work. I also really, really dig the concept of crowdfunding. Put the two together, and you’ve got my attention.

During a chat with John Biggs today at Disrupt Europe, Indiegogo CEO Slava Rubin dropped a rapid fire stream of knowledge. If you’re considering doing any sort of crowdsourcing campaign, this is probably stuff you should know.

The tips Slava gave were almost entirely pulled straight from the data that Indiegogo has gathered over the past few years, rather than random guess work. “I used to have a lot of opinions. Now, luckily, I don’t have to have opinions. We can talk on data.”

While these pointers are based on Indiegogo’s data, the overall concepts likely apply to pretty much any crowdfunding platform.

Slava broke his advice down into three…

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